Leading operator bolsters senior team with new hire

Casino and sportsbook operator group Soft2Bet has named Inesa Glazaite as its new Head of B2B Sales.

Inesa Glazaite brings a wealth of industry experience to her new role, having previously held senior commercial positions at Omnitel, Sergel Group and most recently NetRefer.

Her responsibilities now entail promotingSoft2Bet’s burgeoning B2B offering, featuring products such as FEZbet, a unique platform boasting 3000 casino games from over 35 providers alongside engaging sports betting options.

As well as its cutting-edge B2B portfolio, Soft2Bet operates 17 consumer-facing brands under SGA and MGA licences, with further certification within the EU set to follow.

Commenting on the new hire, Soft2Bet CEO Boris Chaikin said: “Inesa brings years of impressive commercial experience and an exemplary professional skillset, so we are delighted to welcome her into the Soft2Bet family.

“We have no doubt that Soft2Bet’s cutting-edge B2B portfolio will continue to go from strength to strength under Inesa’s leadership, with a host of exciting launches and major agreements in the pipeline for 2020.”

Inesa Glazaite added: “I’m thrilled to be joining Soft2Bet, an established market leader with a proven track-record of operational excellence.

“The company’s dynamic B2B portfolio provides an ever-expanding global partnership network with an advanced range of innovative solutions, and I look forward to helping continue its exciting growth.”