Partnership will strengthen marketing compliance in key markets including Italy, Sweden, Denmark, Romania and Ontario.

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London – 17  June 2024 – Soft2Bet, a leading provider of iGaming turnkey solutions, is pleased to announce a strategic partnership with Rightlander, a leading provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries. 

The partnership will strengthen Soft2Bet’s commitment to maintaining the highest standards of marketing compliance across key markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece and Ireland.

Under the terms of the partnership, Rightlander will deploy its advanced compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. Rightlander's comprehensive suite of services will include website and social media monitoring and will provide Soft2Bet with robust tools to detect and manage compliance risks effectively.

This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet's operations remain within regulatory frameworks.

The partnership will concentrate on ensuring compliance in key markets where regulatory scrutiny is particularly stringent. Rightlander's expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements.

Jonathan Elkin, Sales Director, Rightlander, commented on the partnership: "We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness."

David Yatom Hay, General Counsel of Soft2Bet, added: "Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers."

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About Soft2Bet

Soft2Bet, a leading iGaming turnkey solutions provider, that offers reputable products and services for online gambling operators.The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 11+ global licences.

About Rightlander

Rightlander is a state-of-the-art affiliate marketing compliance platform that allows advertisers and networks to identify potentially non-compliant content across different online platforms and territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions. 

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile advertisers, affiliate networks and regulators to help them keep on top of their affiliate compliance responsibilities.

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