We finally met again in person at ICE London. What is the importance for the company of being present at this show?

I think that the answer is obvious seeing the display that S2B has showcased during ICE 2022, their biggest booth ever, nearly 40 employees present, despite of the controversial dates and a somehow reduced attendance in terms of exhibits S2B has decided to go “all in”.

What novelties have you prepared for this occasion? What is the firm exhibiting at your stand and what is the highlight?
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The highlight of this show is the growth of the company in terms of regulated markets presence, being Denmark as the most recent market where our company has obtained a license, with many more to come as it has been recently announce for Ireland. The quality of our B2C and B2B offering and the teams behind that “quality growth” is our main focus and message we’d like to send across.

After the last two years, due to the pandemic, we had to make changes and adapt both personally and professionally. How does the company face this "new normal" we are living right now?

I believe that the main thing is the unity we’ve experienced through tough times which has favored the ability to adapt. During these last two years management has transmitted and practiced their support and flexibility to meet employees needs and struggles which is something that has helped to bring us even more together as an organization and come out stronger than before, united.

Online gaming is becoming stronger every day worldwide. What are the opportunities that arise, what are the benefits? Do you think that online gaming could be competition for land-based gaming or a complement?

Online has been an opportunity for decades now, however due to recent events has become more of a necessity in order to try to keep the land based business results running. In any case these two channels can’t substitute each other, they have a different business operation, different marketing, different market conditions and regulations in most cases, so ideally they’re bound to complement each other. Once the right market conditions and brand development meet at the right time with the right tools and regulations the opportunity could meet expectations; managing the business expectations and having the right expertise around an online project is key.

In what markets is the company already established and what are the markets it is aiming to enter soon?

Our company has obtained licenses in Malta, Sweden, Denmark and most recently Ireland. Without revealing strategic goals I can say that we expect  licenses coming up in more European territories and Latam.

Brexit has been decisive for many companies when making the decision to participate or not in this edition of ICE London. How have you handled this issue? Is it an important issue when deciding to be present here?

As it was anticipated on my first answer, despite of the difficulties, S2B has made the decision to take ICE as the global opportunity that it is; this industry has only the borders that we create and it is clear that we always find a way to expand those borders with business growth, therefore borders are not really geographical or dictated by customs, we are our own borders for growth and opportunities out there.