Soft2Bet, the leading B2B casino and sportsbook platform provider, showcased its trailblazing Motivational Engineering Gaming Application (MEGA) at the Forbes Future of Fintech Summit in Cyprus on December 7-8. The summit served as a pivotal platform for Soft2Bet to highlight the convergence of iGaming and Fintech, demonstrating transformative strategies set to redefine user experiences across industries.

Uri Poliavich, Soft2Bet's founder and CEO, headlined a fireside chat alongside Forbes fintech writer Meaghan Johnson. They discussed the potential of Soft2Bet’s MEGA and how it could revolutionize engagement in iGaming, as well as the Fintech and financial services space. 

Poliavich emphasized the striking parallels between personalized features in iGaming and Fintech, advocating for seamless integration of engaging elements. "Whether in iGaming or Fintech, mobile apps have the same personalization features,” he explained. “MEGA aims to capture more of users’ screen time, ensuring an engaging and personalized experience."

Forbes’s Johnson echoed this sentiment, highlighting the untapped potential for fintech to adopt similarly engaging and interactive elements. “Quite frankly, we [the fintech and digital banking industry] do not do gamification well. There are few and far examples of who actually has launched successful gamification, whether it is for sales of education,” Johnson said. “It has been interesting to hear Uri’s insights on how and why Soft2Bet can help fintechs elevate their gamification.” 

Additionally, during a panel discussion titled “The Future of Fintech in the Game Industry,” Gilad Naim, COO of Soft2Bet, underscored the crucial role of Fintech in gaming interactions. Naim emphasized the significance of streamlined KYC processes and highlighted Soft2Bet’s MEGA innovations as an additional layer of entertainment for players.

Naim explained, "With Motivational Engineering, we have created an additional layer of entertainment for players. The increases in engagement, revenues, and deposits are proof that players will engage if you provide them with the products.”

Soft2Bet’s strategic outlook involves leveraging MEGA to seamlessly integrate gamification strategies into the fintech realm. The company  plans to launch a gamified wallet, aiming to capture more user screentime and attention.

Soft2Bet’s participation at the Forbes Future of Fintech Summit signifies its commitment to spearheading transformative experiences in both iGaming and fintech, setting new benchmarks for engagement and innovation. This event was truly an exciting moment for the tech community in Cyprus. 

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About Soft2Bet

Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.

Soft2Bet has developed and deployed many brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com Yoyocasino.se, Yoyocasino.com, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek (B2C and B2B), Italian and Romanian licenses. 

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Soft2Bet boasts more than 1 million live events and over 14,000 games from 120 providers, supports 220 payment methods across various countries, and accommodates over 20 languages, among other capabilities.

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Learn more at soft2bet.com