Soft2Bet implements Trustly’s Pay N Play®

Soft2Bet implements Trustly’s Pay N Play®

The iGaming company and Trustly extend their partnership with an innovative payment solution for players


Soft2Bet is happy to announce yet another collaboration this year! This time, the online casino operator is shaking hands with Swedish fintech company Trustly to implement Pay N Play®, a new payment solution that lets players enjoy thousands of games available on Soft2Bet brands with just a few clicks.


There’s no doubt that the most boring aspect of online casinos is the time-consuming registration, which often requires players to fill in a tedious registration form and go through an exhausting verification process. In fact, many players even drop out during this phase. By integrating Trustly’s Pay N Play®, which bundles the registration and initial deposit steps, sign-up becomes almost invisible for players. This innovative solution is crucial for players’ retention and turnover for Soft2Bet.


The  service will be provided to Romix Limited, the European license partner of Soft2Bet, as well, who is currently operating, the company’s first MGA-licensed brand. This will let players from the Western and Nordic region enjoy their favorite pastime with just one quick solution.      


It is a win-win situation for both Soft2Bet and its players, as well. On the one hand, players will be able to play for real money without enduring lengthy registration. On the other hand, Pay N Play® will help Soft2Bet brands to meet all the regulatory and legal requirements. Integrating Pay N Play® is yet another accelerator for Soft2Bet on the path of becoming a leader in the industry.


Boris Chaikin, CEO at Soft2Bet, comments:

“We have a strong position and are looking at a heavy expansion of our presence in the Western European and Nordic countries. Hence, Trustly’s Pay N Play® comes not only as a logical addition to Soft2Bet portfolio but also as a trusted partner, tightly coupled with our future growth in the region. We work very well with the team at Trustly as we share the same set of business goals and values and we’re more than happy to give them an even larger share of our volumes.”


Vasilije Lekovic, Director of Gaming Accounts at Trustly, says:

“In a competitive online landscape, offering bonuses is no longer enough to attract and retain players. Player experience is taking center stage, and with Pay N Play®, Soft2Bet will be able to offer its players a more frictionless registration process that keeps them coming back.”