Soft2Bet hires an experienced professional as their new Chief Commercial Officer (CCO)

Soft2Bet hires an experienced professional as their new Chief Commercial Officer (CCO)

Alberto Pittoni recently joined Soft2Bet to lead the Commercial department. His CV contains a solid 10-year background of executive positions related to sales, business development and account management in companies such as Paysafe, Inpay, Entercash and Trustly. What’s more, Alberto played a crucial role in the growth of Entercash from a small startup to the final multimillionaire company acquired by Trustly.



From a Credit Risk Management, through Team Lead Account Management, to Vice President Sales/Business development – he has done it all. Thus, Alberto surely has a lot to give to Soft2Bet!



Going forward, Alberto will put his extensive experience into action and support the growth and development plans of Soft2Bet in his area of expertise. He is keen on structuring the payment offerings of the company and driving Soft2Bet to a stage where it provides customers with the most innovative and secure payment solutions out there. Alberto believes that it is of huge importance to listen to the customers’ feedback and always offer them the most appropriate payment methods to fit their needs.


“Soft2bet will give me an international environment in which I can progress and grow further. I can see that the team is highly motivated and we share one and the same vision for the company, which is great – we are all determined to bring the business to the next level! I can’t wait to get involved in the working process as fast as possible and start putting our efforts in reaching our goals step by step,” Alberto Pittoni said.


Boris Chaikin, CEO of Soft2Bet is certain that the company will receive strong support in the face of Alberto:


“I am proud and delighted to welcome Alberto to the team – his joining is a material proof that Soft2Bet is turning into a tier 1 operator on the European market and is able to attract top-level talent within the industry.  Alberto brings tons of experience and fresh ideas under his belt, so I am positive that this will very soon bring noticeable results, helping our brands reach the top positions they deserve.”