Soft2Bet Enters B2B Gaming Space

Soft2Bet Enters B2B Gaming Space

Online gaming operator and platform provider Soft2Bet starts 2019 strong. The multi-brand company was strictly oriented towards a B2C direction so far but it has just made its very first steps in the B2B field as well. The company has concluded a deal for a brand called ZetCasino.


For little more than two years on the market, Soft2Bet is setting itself on the path to become one of the industry leaders in Europe. Currently, the company has ten online casino and sportsbook brands. Each of them has its unique design, feel and market position. Soft2Bet has experienced rapid growth not only in terms of introducing new brands on a regular basis but also in acquiring a number of licenses, penetrating new markets and expanding in new verticals. Now, Soft2Bet is also entering the B2B gaming space. The very first B2B project is called ZetCasino, the deal for which was made with industry veterans in the marketing fields.


ZetCasino is a classic online casino with an eye-catching design combining elegant gold and premium black. The website is tailored to meet the needs of its target markets, namely people from Western European countries and the Nordic region. Clients have a wide variety of game choices – thousands of slots provided by trusted top iGaming software developers, a cards section, well-known roulette games, various types of blackjack and video poker apps, as well as a live casino with real dealers. In addition to these, there are regular thrilling tournaments with generous prize pools, different bonuses and promotions and a VIP club with special perks for its loyal members.


By concluding this deal, Soft2Bet takes one step further into its improvement and growth strategy. Company CEO, Boris Chaikin says: “I am excited to launch the first B2B project on the Soft2Bet platform. Coming from a 10-year long experience in the B2B gaming space, I personally find this launch a logical continuation of my strong belief in the B2B space. Soft2Bet will continue expanding its B2C portfolio (set to double in 2019), as well as adding carefully selected B2B partners with their own and unique market approach and coverage”.


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Soft2Bet was founded in 2016 by a small team of passionate industry veterans. The company sticks to the idea of creating high-quality products that have no rivals on the European and even the worldwide market. Nowadays, Soft2Bet is developing at a very fast pace: not only the team is growing (from 10 at the beginning to more than 100 people currently), but the number of successful endeavours and projects, as well.