Soft2Bet hires super CEO

Soft2Bet hires super CEO

Soft2Bet hires an industry veteran as their new CEO

The Soft2Bet team has recently received a major reinforcement in the face of Boris Chaikin, an industry veteran with more than 19 years of management experience under his belt.

Boris Chaikin is particularly known for building and managing teams in areas such as marketing, customer support, CRM and general operations. He is no stranger to cross-cultural and cross-national working environments, which are commonplace in the online gambling industry.

Mr Chaikin is positive that his tenure will spur exponential growth and productive advance in the Soft2Bet’s operations. “I hope we’ll see the company reach the forefronts of the industry under my management. I am thrilled to join the young and extremely dynamic team”, says Chaikin.

The newly-appointed CEO has previously simultaneously held the roles of Marketing Director and General Manager at the B2B sportsbook and platform provider OffsideGaming for over 5 years out of his 10 years with the company.

Soft2Bet is sure that Mr. Chaikin appointment is another contribution to making a step-up in service’s quality and further expansion, by optimizing existing operations and leading the company to the B2B market.

With slightly less than 50,000 monthly active customers and 3,000 affiliates, Soft2Bet is ready to face new challenges and set more ambitious goals. The company has grown “from 3 to more than 100 dedicated professionals” over the last two years. Soft2Bet has employed the new chief executive as part of their long-term development strategy. Mr. Chaikin’s vast marketing, operational and B2B experience is considered to be a valuable addition to already existing assets.

Uri Poliavich COO in Soft2bet says: “In last two years, we have grown Soft2bet to more than 120 people, we have consistently increased our profits and have effectively penetrated new markets, obtained new licenses, all while deepening our commitments to our partners and our team.

Boris has a wealth of experience and is perfectly placed to maximize Soft2bet future growth. He has spent his working life in the industry and has over a decade of experience as top manager. I’m delighted to welcome him to the venue.”

Boris Chaikin says: “Words are not enough to express my content and excitement about the new challenge I am undertaking.  I believe this role is a logical pinnacle of my life-long experience in online gambling.  Previous roles render me well prepared to lead Soft2Bet team to new heights and I will rely on the support of every team member to reach our common ambitions.  Thanks again for the vouched trust and as we say in the office every Friday – Go Soft2Bet!”

More about Boris Chaikin

As one of the pioneers in the online gaming industry, Boris has been filling a variety of management positions in the last 19 years, ranging from customer support manager to regional management, marketing director and company general manager. He has been responsible for the emergence of new products, services, and working teams. His rich and versatile experience allows him to be reputed one of the top experts in global online gambling industry. Boris is online/digital business executive with 19+ years of experience, with deep insight of various aspects of the business, including hands-on experience in both operations & strategic management. Boris has also solid experience in setting up and managing Customer Service, Marketing, CRM.

More about Soft2Bet

Soft2bet was launched in 2016 by a small team of industry top stars with several decades of combined experience in the online gaming business. From the earliest days of operations, the company set out with a single and clear goal in mind: to offer a second to none online gaming experience to customers, first on a European and then on a worldwide level.


Today, only 2 years after launch, the results have been phenomenal. Soft2bet is among the fastest growing online gaming companies in Europe, operates in 12 countries and launches new products at a rate of about one every 3 months. The company has now more than 100+ employees (having started with 3 people), uses the services of 69 providers, 2500+ affiliates and generates yearly sales of EUR 124 mil.


Soft2bet’s online casino brands (August 2018) include, alphabetically:

  • Alf Casino
  • Boa Boa Casino
  • Buran Casino
  • Cadoola Casino
  • Campobet
  • Casinia Casino
  • Malina Casino
  • Yoyo Casino